written by Bonnie Chomica
Do you get frustrated trying to figure out what to post on social media?
Here’s something that can add some fun or insights for you and your audience.
Rejoice and revel over some weirder holidays, or acknowledge and create awareness around certain days of observance.
You’ve probably leveraged the regular holidays in your posts, like New Year’s, Father’s Day, Hallowe’en, etc. Or maybe certain events like the Oscars, Superbowl, or Back to School.
To spice up your audience feeds a bit, have some fun with the unordinary, or use them to your brand’s advantage.
For example, did you know today (July 14) is National Tape Measure Day? Yup, it’s a thing.
If you were a carpenter, interior designer, or seamstress, this would likely work for your brand.
TYPES OF FUN HOLIDAYS TO POST
You can post something to celebrate or observe for a specific day, a week, or even a whole month. Here’s what I’m talking about.
January – is National Soup Month
February 9 – is Safer Internet Day
May 4 - is Star Wars Day (May the 4th be with you – get it?)
June 1st weekend – begins National Fishing and Boating Week
There are several ‘holidays’ for each month of the year. Here are some more...
Food related holidays
green juice day
national noodle month
apple pie day
Mimosa day, and it goes on
Pet related holidays - because everyone can relate to animals, right?
national pet month
take your cat to work day
adopt a shelter dog month
Health related holidays
world mental health day
religion, and many more
Look for appropriate topics for your business, and your audience.
Make sure you’re aware of any sensitive holiday topics so you don’t upset your readers and misrepresent your brand.
Also, I’ve focused on fun in this post, but if there is a cause or movement that you and your business stand behind, then by all means use those special holidays and observances to communicate that further.
Create awareness and show your position and values.
It can start a conversation.
SOCIAL MEDIA HOLIDAY CALENDAR RESOURCES
There are several resources, but here are three to get you started:
Note that these sites are American, but as a Canadian I find that most entries are still appropriate, except of course that July 1 is Canada Day and not celebrated in the USA.
Over the years, I’ve added dates and holidays to my own Content Calendar, so I don’t have to keep checking every month on one of the sites.
Try adding that to your social media process.
WHAT TO POST ON SOCIAL MEDIA
It’s okay to have fun with your social media content. It will usually result in more engagement.
Put some thought into how you can make your holiday posts a bit different, or more targeted, or more interactive.
tag a business or client that is relevant to the holiday
do a video describing the holiday - real or your perspective
use real photos when you can versus stock photos
create an infographic for something more extensive
for holidays weeks or months, change the cover images on your social platform
use known hashtags, especially on Instagram and Twitter for more exposure
use gifs or memes
create a poll
ask a question
And just like many businesses that run specials or sales or contests for things like Valentine’s Day, Spring Break, or Black Friday, you could run a special or sale for a fun holiday that suits your brand.
Be creative with your posts:
make your audience laugh
move them to think
help them know you better
I hope that gave you some new ideas for your socials. Test it out. 🧪
Because I’m a gardener, one of my favourite whacky holidays is “National Sneak Some Zucchini Onto Your Neighbor’s Porch Day”. Because, seriously, you always grow more than you can possibly handle.
Watch for it on August 8th. 👁️
What’s your favourite holiday to post on social media?